Introduction to Social Media Marketing

A diverse network will be attracted by a varied list of interests. We strive to create an online persona that will make you stand out from your competition. On all forms of social media we will never share any details that you don’t want to share with the world—you have full control over your online presence.

Passwords and account information shared are confidential and guarded by your designated account manager.  If you have any questions or concerns regarding the launch of your social media strategy please let us know prior to the launch of your campaign.

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Common concerns include:​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Loss of control over business’s branding and contacts​​​​​​​
Our goal is to reinforce and enhance branding and develop a strong online presence. Your list of contacts remain strictly under your control and all communication is exclusively between you and your clients.

Being misrepresented
All posts, responses and comments are approved before submission. Direct messages are forwarded directly to you via email providing you the opportunity to respond personally. 

The overall goal of Social Media marketing is to strike up a conversation with your audience.

Dealing with negative comments
Negative comments give us the opportunity to demonstrate how your business deals with problems. Negative comments allow you to prove to your audience that your business has great customer service. Negative comments give your existing clients or fans the ability to share their positive experiences and thereby provide real time personal testimonials—the very best promotion possible for your products or services.
Not being successful, inability to gain followers/friends

A strong Social Media campaign takes time to grow organically. Do not expect overnight success. In the early stages of Social Media strategy development and implementation things tend to move slowly by design. It is important to make sure your profiles and online content is as informative and attractive as possible. You often have only one chance to make a good impression and aquire followers. It is not an easy task to capture the attention of an online audience and an even more difficult task to retain their loyalty and achieve a growing number of “likes,” followers and connections. Content and frequency is key, it takes commitment and an established pattern of posts to successfully entertain, educate and captivate your audience.

Wasted time and resources
Results are not immediate. It takes time to grow your network and see results. During the very early stages of the campaign it may difficult to justify the extra expense or time spent developing a following. You are in essence building your reputation and online presence from scratch and you will at least initially be the new kid on the block—a temporary hurdle to overcome, but very necessary to compete in today’s increasingly virtual business environment.

Lack of understanding or unfamiliarity with Social Media etiquette, methods and platforms.
If you are new to Social Media it can be a very foreign concept to embrace. Know that you are not alone a sense of disorientation is fairly common. Our staff of Social Media gurus are on hand to help you on your journey into the vast and often confusing world of virtual marketing.

Lack of content or insufficient material or topics
Content is very rarely a problem. There is an infinite amount of content online on every topic imaginable. Our staff can easily create a full schedule of posts for any client or we can advise you and provide guidance as you create your own selection of post material.